Issue
Counterfeits of a registered trademark were sold widely on e-commerce platforms at less than half the price, and customers complained about quality.
What HDS did
Collected evidence with a notarized record (vi bằng); sent warning letters to the stores; asked the platforms to act under their intellectual property protection mechanisms; asked the market management authority to inspect the supply source.
Result
The infringing stores were taken down; the source facility was fined and the goods destroyed.
Background
A natural cosmetics manufacturer had held a trademark registration certificate since 2023. In early 2026, customers kept reporting that they had bought poor-quality products bearing the manufacturer's trademark on e-commerce platforms, priced at only half.
How HDS handled it
HDS reviewed the scope of protection, compared the infringing products against the certificate, and compiled a list of 12 stores. Evidence was collected with a notarized record (vi bằng): sample purchases, screenshots of the sales pages, and saved invoices and waybills.
In parallel, HDS sent warning letters to the stores, filed takedown requests under each platform's intellectual property protection mechanism, and asked the market management authority to inspect the supply source.
Result
All 12 stores were taken down within 3 weeks. The supplier was subject to an administrative penalty and ordered to destroy the infringing goods. HDS advised on registering additional trademarks for the new product line and monitors the platforms regularly to detect infringement early.
