Trademark Registration · 2026
Keeping a coffee chain's brand name after a notice of refusal of protection
Coffee chain in Hanoi
Issue
The trademark application of a chain of 9 stores was about to be refused for being similar to a mark registered in 2018. Renaming would have meant replacing all signage and packaging.
What HDS did
Investigated use of the cited trademark and obtained a bailiff's record; compared 3 options; requested termination of the cited mark for 5 consecutive years of non-use; responded to the refusal notice and followed the application until the certificate was issued.
Result
The cited mark was invalidated; the client was granted a certificate for 2 classes and did not have to rename.
- 7 monthsFrom the refusal notice to the invalidation decision
- 2 classesGoods and services protected
- 9 storesSignage kept unchanged



